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Graphic Design

Graphic Design :


The practice or profession of designing print or electronic forms of visual information, as for an website advertisement, publication

Graphic Design Summary:

Is the Preparation and conveyence of a Graphically visual representation of a concept, idea or message, including all aspects of the final visual Design package required, such as Graphic Design illustrations, set typefaces, colors, paper stock, or arrangement of elements on a design page. The design process of any promotion undertaken must incorporate the marketing objectives and strategy, the production capabilities, and the budget limitations of the advertiser or Business.

Graphic design services can be provided by in-house web design staffs , advertising agencies, printers , artists, art studios, and other various artwork services. In house Graphic Design staff are economical if large quantities of design work are needed and also handy to the web designers, but limits the website owner to the style and skills of that group of designers. Printer staff are usually adept at tailoring graphic designs to a client’s printing and production capabilities. Art studios offer a Huge range of talent but at a relatively high cost and Artists being artist time is generally of no importance. Freelancers Graphic Designers can produce very good quality Graphic work at a more reasonable price but may not be available when needed. Syndicated services provide identical artwork and designs to many users, who must adapt them to suit their purposes.

The main tool for Web graphic design is the human Brain. Observational, quantitative, Critical and analytic thought process are required for designing web page layout and Graphic rendering. If the creator / Artist is merely coping a sketch, script or instructions they are not normally considered the Works author. The hand and the eye are often implemented with the use of external traditional or digital image editing tools. The selection of the appropriate tool to the communication problem at hand is also a key skill in graphic design work, and a defining factor of the rendering style.


In the 1980s, the arrival of desktop publishing and the introduction of graphic art software applications such as Adobe products, photoshop, Illustrator introduced a whole new generation of web designers to computer image manipulation and 3D image creation . Computer graphic design enabled designers to instantly see the effects of layout without using any ink, and to simulate the effects of traditional media without requiring a lot of area. Traditional tools such as pencils or markers are often used to develop graphic design ideas, even when computers are used for the final product.


Computers are generally considered to be the tool used in the graphic design industry. Computers and software applications like photoshop are generally seen, by graphic professionals, as more efficient production tools than traditional methods. However, some Graphic designers continue to use traditional tools for production.


There is some debate whether computers enhance the creative process of graphic design. 3 Rapid production from the computer allows many designers to explore multiple ideas quickly with more detail than what could be achieved by traditional hand-rendering or paste-up on paper, moving the designer through the creative process more quickly. However, being faced with limitless choices does not help isolate the best design solution and can lead to designers endlessly iterating without a clear design outcome.


New ideas are spawned by way of experimenting with tools and original means, by way of traditional or digital. Some Art designers employ ideas using pencil and paper to avoid creating within the bounds of whatever fonts, clipart, stock photos, or rendering filters are available on any particular software configuration. Others use many different mark making tools and resources from computers as a means of inducing creativity. One of the top features of graphic design is that it involves selecting the correct image creating tools out of it’s ability to generate meaning rather than preference. Some graphic design ideas are created entirely in the mind, before approaching any external media.


A graphic designer may also utilize pencil sketches to explore ideas quickly without the limitations of technical nuances from software malfunctions or software learning needed . Handmade rendered art works are often used to get approval of a graphic design concept before going on to invest in what would be too much time to produce finished visuals . The same sketches or drafts on paper may be used to quickly refine and produce the concept on the computer process. This process is especially useful in logo design where a software learning curve would detract from the creative thought processes. The traditional art design – computer-production process may be used for freeing ones creativity in page layout or image development as well citation needed . Traditional graphic designers may employ computer production artists to produce their concept from pencil sketches, without needing to learn the computer skills themselves.


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